My 10 Rules for Writing and Marketing My Novels

Since the time my first novel was released in 2016, so many things have changed. Finding ways to market against a tidal wave of new releases daily, considerations for AI usage, and which social media platforms to create content for. I’ve had a lot to think about over the last year or so. I’ve decided the way I move forward will be guided by a set of rules I’ve made for myself:

1 – Anything with my name on it will be written exclusively by me – AI will never touch any aspect of what I write.

2 – My developmental editor will be a human with knowledge and experience.

3 – My line editor will be a human with knowledge and experience.

4 – My proofreader will be a human with knowledge and experience.

5 – My cover art will be created with the help of graphic artists based on the information I give him/her in what I’m looking for. The person I hire will be directed that AI should not be used in creating their art.

Artwork by Tanvir Tareq

6 – I will resort to the creation of advertising images utilizing AI for situations that would be impossible to create from real photography – imagery that was imagined by me in writing settings.

AI Generated scene from my novel Flashback

7 – Whenever possible, I will hire actors in costume to populate characters in my advertising imagery to limit the use of AI.

Both models full length
Altered by my graphic artist

8 – Audiobooks of my work will be narrated by me or by professional voice actors – I will not use AI generated voice-overs.

9 – Going forward, I will not pay for reviews or “collaborations” with Book Influencers

10 – As I write in the Science Fiction and Fantasy genres (so far), I will selectively create book trailers with AI assistance as it is not practical to hire actors to work in settings that don’t exist.

If you enjoy the things I write about, give me a follow by clicking the blue button at the top right under the banner…

To AI Or Not To AI

For the sake of transparency, I’m a 70 year old accountant who is also a writer. My extended family includes a television and film star, a Hollywood camera man, and a nephew who is developing a company using AI technology. The discussion in our family is, therefore, ongoing.

AI, once a novelty is now ubiquitous. I see it at work, in Facebook and Instagram Reels, in memes, in short…everywhere. For someone my age, it’s not hard to remember a past without it. My first job as an accountant entailed a desk with a hardline phone and an adding machine with rows and columns of numbers and a hand crank to total the input. Back then, in the late 1970s, AI was science fiction. To be honest, so were cellphones (Star Trek), Apple watches (Dick Tracy), fax machines, and personal computers.

The promise of AI, as with all new technology, is to enhance our ability to do things more cheaply and efficiently. Computers revolutionized the handling of vast amounts of data effectively reducing the number of accountants and typists needed to run a business. Cellphones made it possible to connect with anyone at any time – gone are the days of being unreachable. Fax machines and later email short-circuited snail mail. There was a general movement toward instant gratification. Recently, in a meeting at my office, someone’s laptop used AI to record the meeting and then produced a written transcript of the meeting where voice recognition technology ascribed what was being said to who said it.

I’ve heard brilliant scientists suggest that the singularity event whereby artificial intelligence surpasses human intelligence and potentially eclipses human control is not as far off as one might think, possibly between 2026 and 2045.

As a creator, an artist, I try to limit my concern with AI as to how it affects people like me and those in my family. This morning, in the news, was the segment showing how Matthew McConaughey and Michael Caine are lending their voices to the developing technology being promoted by a company called 11ElevenLabs. AI will be used to transform and copy their voice for use in media – and not just theirs. This is tempting for someone like me who’d love to have one of my novels produced in audio format with a famous voice. Can you imagine how much it would cost to hire someone like them directly – even if you could get to them? Michael Caine said he’s not looking to replace voice actors but to amplify the voices of others – writers included.

Then of course there was the recent controversy over the AI actor, Tilly Norwood. I’m sure executives in the film industry are secretly drooling over the potential cost savings by not hiring flesh and blood actors.

In either scenario – AI voices or AI actors are sure to replace the real people who rely on those sources of income while others who perform AI magic will be making money. It might be the age-old transition requiring a society to adapt to more efficient methodologies and the shifts in income that result. My concern is that media producers using AI actors and writers who use it to help them write will not have earned the product of their profession. Stephen King once said you couldn’t be a great writer until you’d written at least a million words. Writers need to hone their craft by writing, actors need to hone their craft on stage or TV or movies. Film directors need to hone their craft working on ways to create a moment without relying on AI to do it for them. In short, AI is in many ways, a cheat. How many students have already been caught using the technology in completing assignments? AI is poised to dumb us all down. Maybe being more dumb will pair with the reduction in quality for something produced with far less effort. I’m not sure this will happen, but I can’t say it won’t.

My dilemma is whether to do my best in avoiding all forms of AI for the remainder of my time on Earth, or to selectively choose any part of it. I’ll admit to being torn, and I waffle between decisions. For example, I love the idea of book trailers – they’re like the previews at the movies – it’s a great way to develop interest in having someone buy a book. Most trailers I’ve seen are awful, there is no production quality. So, do I hook up with an AI tech to create of good trailer and forego the cost of hiring acting talent, finding filming locations, editing, and postproduction to create one? For the cover of my first Novel, Alfheim, I hired two actors and a professional photographer, bought props, and engaged a graphic artist to pull it all together. Today, with a tiny amount of effort, AI could produce that cover at a fraction of the cost.

So far, I’m leaning toward the avoidance of AI. But, as I’ve learned through many life lessons, principles are expensive. In the end, will anyone care?